Bianca de Jong

Connect What fuels your passion for health and fitness?

What fuels my passion for health and fitness is honoring my body through movement, strength, and balance, and maintaining a healthy relationship with food built on nourishment, not restriction. After 32 years in the beauty industry, I’ve seen countless women struggle with appearance and comparison. My goal is to help women accept who they are, respect their genetic makeup, and feel strong, healthy, and confident—especially through menopause.

What’s your favorite way to train or stay fit?

Cycling is my favorite way to train—it’s so much more than cardio. Climbing 13% gradients builds strong leg muscles, while controlling long descents on a gravel bike demands a powerful core. Riding challenges both body and mind. That said, balance matters to me. I also love strength training, especially resistance band workouts, which support mobility, stability, and overall strength.

What would you do with $20,000?

I’d use the prize money to grow my brand and share unfiltered content for menopausal women. No sugarcoating—just real workouts, honest health tips, and body-positive inspiration. I want to show women they can create their own health path, embrace their genetic makeup, and feel strong, confident, and empowered—because wellness isn’t one size, it’s a journey we own on our terms.