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BROOKE MCNICHOLAS

Mom. Wife. Coach. Athlete. Veteran. Strength changes lives, and I live that mission.

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in their Group
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You decide who will be featured on the cover of Muscle & Fitness HERS and take home $20k

Voting for Group Finalists ends Thu March 5th at 7PM PST

One woman will win $20,000 and grace the cover of Muscle & Fitness HERS.

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What fuels your passion for health and fitness?

What fuels my passion for health and fitness is enjoyment. I believe finding a routine you genuinely enjoy is the key to long-term consistency and success. Whether it’s for leisure, competitive sport, or a blend of both, you have to love the process—otherwise it quickly becomes a chore. For me, staying healthy, resilient, and physically durable means staying ready for life. It allows me to keep up with my kids, show up for my family, and continue doing the things I love at a high level.

What’s your favorite way to train or stay fit?

My preferred approach to training blends structured strength development with conditioning that supports durability and long-term performance. Olympic weightlifting, foundational strength work, and aerobic conditioning all play a role. This balance allows me to train with intent while staying adaptable, resilient, and prepared for the physical demands of both sport and everyday life.

What would you do with $20,000?

I would pay it forward to the community—especially through my youth athletics classes and long-term athlete development. Supporting young athletes means more than improving performance; it’s about teaching lifelong skills in the weight room such as discipline, confidence, resilience, and respect for the process. Investing in youth gives them the tools to move well, train safely, and build habits that carry into adulthood, and that’s something I care deeply about

Be Positive

Help BROOKE MCNICHOLAS be the next Ms. Health & Fitness while supporting a great cause! The B+ Foundation provides financial assistance to families, funds childhood cancer research, and brings awareness to the fight against childhood cancer.


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