Brooke Riesterer

My passion for health and fitness originates from childhood and continues to grow as I get older. Today, my focus in fitness is to be physically capable in national level lacrosse, and look the best in a swimsuit in the summer. That requires dedication through out the year. First, consistently cross training resistance and agility thought out the year which allows myself to compete at a high level during the lacrosse season. Second, my online presence for mothers and lacrosse clients.

It is broken down into two categories; dryland specific training, and “Body-Lifter” training. Dryland incorporates high effort sprints, plyometric and mobility stretching. With these, I can achieve the necessary fitness requirements to compete at national level. When I’m in the gym- my focus is solely on 80-90% RPE. With that, I’ve achieved a toned athletic look that’s capable of lifting heavy ass weight. Add caffeine and Hard Rock as a stimulus’s- anything is possible.

I’ve broken it down into 3 allocations; $6,000: for digital assets to rebrand my personal and company brand. Purchasing ad spend on media outlets, a videographer for new content. $4,000: for video and footage equipment in the future. Filming my intricate lacrosse training and maternal content in the future is paramount to success. $10,000: Formal Education in maternal expertise to build content and assets to market. With the expertise acquired, I can build a brand that isn’t available.