Wildcard

Lori rochon

I left my career to train women to age STRONG! I’m not just promoting strength - At 56, I’m proof of what’s possible and want to inspire!

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LIMITED-TIME: 2X VOTES

You decide who will be featured on the cover of Muscle & Fitness HERS and take home $20k

Voting for Wildcards ends Sun March 8th at 7PM PDT

One woman will win $20,000 and grace the cover of Muscle & Fitness HERS.

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What fuels your passion for health and fitness?

I’m fueled by staying strong for my kids and proving that women can redefine what aging looks like. Strength, longevity, and resilience are earned, not given. The powerful community of women in my gym inspire me every day to refuse limits, push harder, and show that it’s never too late to build the life and body you want. Never give up!

What’s your favorite way to train or stay fit?

Bodybuilding and CrossFit are my training weapons. Bodybuilding sculpted my physique, and CrossFit built the athlete in me. I’m proud to be stronger now than I was decades ago. This training keeps us functional, injury-resistant, and fearless as we age! I volunteer at the CrossFit Games every year because I believe in what this methodology produces: women who win! I’m proof that women can become stronger, athletic, and bold as we age.

What would you do with $20,000?

I’d invest in my kids’ education first. I’d also earn my CrossFit Level 2 and pursue nutrition and additional training certifications to better serve others. I’d give back by offering small scholarships for graduating high school students pursuing degrees in fitness and gifting a year-long CrossFit membership to someone new to the sport to show what’s possible. Winning lets me build strength in my family, my career, and my community.

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Help Lori Rochon be the next Ms. Health & Fitness while supporting a great cause! The B+ Foundation provides financial assistance to families, funds childhood cancer research, and brings awareness to the fight against childhood cancer.

Limited-time: 2X votes ends on Sat 3/7 at 9PM PST


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