Quarter-Finalist

Penelope Mathieson

71. Strong. Authentic. Confident. Accomplished. I redefine what’s possible ~ proving a woman’s power grows with age, not despite it.

Currently 3

in the Quarter-Finals
VOTE

You decide who will be featured on the cover of Muscle & Fitness HERS and take home $20k

Voting for Semi-Finalists ends Thu March 19th at 7PM PDT

One woman will win $20,000 and grace the cover of Muscle & Fitness HERS.

Learn More
What fuels your passion for health and fitness?

Health and fitness fuel my purpose. Movement is my medicine, strength is my freedom, and vitality rises above outdated narratives about aging women. I train to live fully, independently and with joy - not to look younger. My passion is ignited every time a woman realizes she hasn’t missed her chance, on the contrary - she’s just getting started!

What’s your favorite way to train or stay fit?

I train for life. Strength training is my foundation, complemented by functional movement, balance, mobility, and yoga. I believe fitness should support independence, confidence, and longevity - and not as punishment or extremes. Consistency, variety, and joy keep me energized, strong, and fully engaged in life of purpose.

What would you do with $20,000?

I would invest the majority of the funds into The Boomer Exchange,a Talk Show and Social Connections platform, with an accompanying app, created for Boomers and Gen X who want to live the rest of their lives as the very best of their lives. Through expert-led conversations, The Boomer Exchange focuses on whole-person health;physical, mental, and social—while also addressing purpose, connection, and community. This generation remains active, curious, and engaged, yet is often underserved when it

Be Positive

Help Penelope Mathieson be the next Ms. Health & Fitness while supporting a great cause! The B+ Foundation provides financial assistance to families, funds childhood cancer research, and brings awareness to the fight against childhood cancer.


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